|
Business tip: "The
early bird catches the worm" but is one worm enough?
Make your business ideas your property, and let your customers
realise they are receiving a unique product. Both easier
said than done, of course, but your business should look
for an annual supply of worms - not just the first one of
the year! Being the first to offer your product or service
is very important, but being the only one ever to offer
it is in a class of its own. Don't overlook the value of
trademarks, patents and copyright.
|
